Bagels & Bytes on a Boat – June 2012

On June 13, we had our annual summer outing, Bagels & Bytes on a Boat!  The perfect weather and great bunch of attendees made for a fun and informative event!  Check out this great-looking bunch:

Bagels and Bytes attendees sitting around a table smiling

Notes/discussion from the meeting:

  • Social media strategy and management
    • You have to “hook” people with the story.
    • Having a consistent voice is a big challenge.
    • Have to figure out social media goals first and foremost.
    • Some orgs have the community in place and have to figure out the story, while others have the story down pat but must work to engage the community.
    • How much time to spend?  Who will do it?  (Who can/will appropriately represent the voice of the organization?)
    • Sometimes there’s a fear of the message getting out of hand.
    • Monitoring helps – if you make time to do it.  It can be dangerous if you don’t watch social media messaging constantly.
    • Social media can be reaffirming for your dedicated supporters.
    • People want to connect with people, not brands or orgs.  (Article “New Research: Americans Hate Social Media Promotions“)
    • How do you make it personal enough?  (Goes back to the idea of storytelling.)
    • What’s the ROI?  Need for measuring this.
    • Staff wasting time on social media is a HR/performance issue to be addressed with policy and education.
    • Facebook search can be more effective than Google search – includes extended and more personalized search results.
    • Book (was door prize):  “101 Social Media Tactics for Nonprofits: A Field Guide
  • Email
    • We are load shifting our messaging from one type to another.
    • How to best manage email load?
    • Everyone has to make a decision on how you want to be communicated with and “train” others to that style

Reminder: we have no July B&B meeting. Our next meeting will be Wednesday, August 1, at Rodef Shalom in Shadyside from 8:30-10 am.  See you there!

View the 2012 Bagels & Bytes Calendar.


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